People's opinions on energy matters are, or at least they should be, based on pure facts. Because it is difficult or even impossible to 'possess your own knowledge' on complex matters of technology, science and economy, people have to trust various experts.

This is not simple either. Determining who are the experts becomes a problem. Experts and politicians representing various interests, as well as other parties providing information to people, are usually in disagreement. Therefore the adoption of energy information is hampered not only by complexity but also by contradiction. This has been particularly clear with regard to the nuclear power debate where combating statements - even if authoritative - have been more like the rule than an exception.

7.1. Availability of information

Earlier studies have indicated that energy information is not withheld as such, and people do not feel that they are living in a vacuum in that respect. At the moment, about half of the respondents (48%) agree with the view that there is a sufficient amount of reliable information available on energy matters. However, almost one in three (30%) are not satisfied with the amount of information on offer [Figure 29.].

The distribution is slightly more critical than a year ago but factually the same as in the two previous years. In the first phase of the follow-up (1996-2000), confidence on the availability of correct energy information increased gradually. The most recent result can be partially explained by the reduced volume of debate after the nuclear power battle. When there are fewer messages available, the feeling of receiving reliable information may weaken as well.