People's opinions on energy matters are, or at least they should be, based on facts. Because it is difficult or even impossible to possess knowledge of complex matters of technology, science and economy, people have to trust experts. This is not quite simple either. Determining who are the experts becomes a problem. Experts and politicians representing various interests, as well as other parties providing information to people, are usually in disagreement. Therefore, the adoption of energy information is hampered not only by complexity but also by contradiction. This has been particularly clear with regard to the nuclear power debate, where combating statements - even if authoritative - have been the rule rather than an exception.

7.1. Availability of information

Earlier studies have indicated that people do not believe that energy information is withheld as such, and they do not feel that they are living in a vacuum in that respect. At the moment, a little over two-fifths of the respondents (44%) agree with the view that there is a sufficient amount of reliable information on energy matters available for all. However, one in three (33%) are not satisfied with the available amount of information. The distribution is more critical than a year ago, and practically on the same level as the starting point ten years ago. In the first phase of the follow-up (1996-2000), confidence on the availability of correct energy information increased gradually. The new result may be a reflection of public criticism of energy companies and the discussion on the price of electricity, which may have influenced the credibility of various operators or at least made some citizens feel that the situation is unclear [Figure 30.].